Integrating Social Media on your website is an opportunity to gain customers and increase your audience. This will lead to a higher chance of conversion because people will have different channels to get information about your business. Check out these tips for an efficient integration of your Social Media.
Links to your social media channels: With the idea of a cross-channel strategy, it is important to link your website to your social media channels. These links must be prominent and visible to your visitors. Typically, your social media channel icons should be located on the header or footer of all of your pages.
Sharing buttons : These will allow your readers to create links easily to your website, which is a benefit for SEO. Plus, it will give you more visibility on social media. These sharing buttons can be put at the end of a blog post or on a page you find relevant to be shared on social media.
Twitter Feed : Adding your Twitter feed on your website is a good way to show that you’re active on this platform, and it can show to your visitors all the content you share. Here is the example of the OSD Twitter Feed:
Facebook Like Box : This Like Box will show your readers a sample of your Facebook page and people who like it. The Like Box will add value to your website. Indeed, a website is all about self-promoting but having a visible live feed from Facebook allows visitors to start a conversation with your brand.
Share your online reviews : Again, whereas a website isn’t really objective, adding your external reviews on it will allow your readers to see an objective point of view of your business from previous clients. You could have a page on your site showing links to reviews from different channels like Google, Facebook and TripAdvisor – or indeed publish a sample of reviews on your critical sales pages, this demonstrates “social proof” and earns trust in your brand.
Link to different social media channels when appropriate : Make the most of linking to social media platforms where relevant on your website. For example, use the team page to add links to everyone’s LinkedIn profile or use your products/projects pages by sending people to see more images of them on Pinterest or Instagram.
Use Social Based Comment Systems : This will allow your readers to comment on your blog posts for example. Instead of using the default comment system on your website, put a Facebook plugin on it. People will be able to comment on your posts directly from their social media account.
All of these integrations can be made with Social Media plugins from your website.