Google Insights because it’s Insightful…

Have you ever wondered what words people search for more on Google, B&B or Guesthouse, Louis Vuitton or Christian Louboutin, Timber floors or wood floors? If only there was a way to help us pick the best and most popular keywords…  Oh wait, there is!

It’s a clever little tool that Google came up with called Google Insights which allows you determine what people are searching for on Google.  This allows you to see when people are looking for certain terms and exactly what terms they are looking for.  This gives you that step further to understand your market and hopefully help you to reach that coveted number one spot on search engines…

Google Insights For Search – An Introduction

Where can I find this tool?

Or search Google Insights

What is Google Insights Search for??

The Google Insights tool can be used to determine what people are searching for on Google.  You can use Google Insights to see the long term trends for your keywords.  Google Insights provides features aimed to help advertisers and marketers understand search patterns and visitors behaviour, you can compare search volume patterns across specific regions, categories, time frames and properties.

Google Insights Search allows you, for example, to determine the seasonality of any market, or establish the geographical distribution of a given search term.

The ability to obtain this type of data is precious and surely gives you an edge over your competition, whether you need to fine-tune your pay per click ads, evaluate the market potential of your next business venture, or find popular key phrases for your SEO campaigns.

Next we show you how to use Google Insights Search and some examples of how Google Insights Search can be used for market research.

How do I use Google Insights Search?

Go to Google Insights:

Or search Google Insights

Step 1

Search ‘Google Insights Search’ on the search engine of your choice to find the Google Insights Search tool.

Step 2

On the Top left hand side of the page, you will see a box that reads ‘Compare by’. There are three subcategories in this section: ‘Search Terms’, ‘location’, and ‘time ranges’.  You can leave the categories blank, or you can fill-in the categories of your choice to filter your search.  To the right you will see teh choices you have selected for your search in the ‘filter’ section.

Step 3

When you are done typing in your keywords in Google Insights Search, setting the parameters for your search, and adjusting the subcategories in the Filter section, click on the ‘Search’ button to see your results.

Step 4

The Google Insights Search graph will appear showing the interest over the time period you selected for the topic you have chosen.  Below the graph will be a map with the information depicting the regional interest in the topic you chose. You will also see a list of the top Google searches for the particular category. In addition, there will be a list of ‘Rising Searches’.

Rising Searches are Google searches that have experienced significant growth over the specific period of time.

Step 5

You can use Google Insights Search tool to see what other people are searching for, and you can analyze the data for business purposes.  It is an interesting tool, with many potential uses and applications.

Examples of How to use Google Insights in the Tourism Industry

In this article we will show you how to use Google Insights search to determine the long term trends of certain keywords.

So let’s say you have a Hotel website and it’s your job to optimise the web pages with keywords for the search engines.

For example, if you enter the phrase hotel special offers into Google Insights (using default filters) and press search you will see some interesting results for this phrase over time (See diagram below)

It is evident that in 2009 there was a dramatic increase in the search popularity for the key phrase hotel special offers which of course makes sense in relation to the current global economic recession that we are experiencing. So how can this result help my Hotel website?

In- line with demands for hotel special offers and in order to stay ahead of your local competitors you should review and check that your relevant web pages are optimised for the key phrase Hotel special offers.

How to compare keywords?

If you compare search terms cheap hotel and budget hotel this is where Google Insights gets interesting.  The results for cheap hotel are massively more popular than budget hotel not just in 2009 but steadily over time.

What does this tell us? Most hotels do not like to use the phrase cheap hotel because it implies inferior quality/service and instead prefer to use the word budget hotel in their marketing message, which is understandable. However when you see the results in comparing the two terms in Google Insights, you might be drawn to looking at these terms in a different light.  The result shows that ‘cheap hotel’ is twice as popular as ‘budget hotel’ in the search engine results for Ireland (and worldwide).

If appropriate to your business, this example of using Google Insights highlights that it may be prudent to consider ways to incorporate the key phrase cheap hotel discretely into your SEO  strategy on your web pages and meta tags for search engines to find.

Another similar comparison of search terms relates to Guest House accommodation versus bed and breakfast accommodation. Most guest houses typically do not like to be referred to as ‘’Bed and Breakfasts’’ in their marketing because typically they offer a higher standard of quality /service. The reality is however that guest houses offer bed and breakfast as service to their guests, as do most hotels!

The search phrase ‘’bed and breakfast accommodation’ is twice as popular as ‘Guest House accommodation’!

Similar to the previous example, it may be prudent for the Guest House to consider ways to incorporate the word Bed and Breakfast discretely and more densely into their SEO strategy on web pages and meta tags for search engines to find. Why should you hide your business from 100% more potential customers online?

For example on how to use Google Insights Search please refer to the following URL: or simply search Google for: Google Insights