Big interest in Pinterest ! ?pinterest-image-logo

Pinterest: Does this word make you scratch your head, or is it your latest obsession?

I know it’s something I hear everyone talking about. Most are trying to figure out why they should take the time to learn a new social media platform

Usually popularity is a reason to give it the time of day.

  • Pinterest from November 2011 to End January 2012 had nearlydoubled its users.
  • Pinterest is generating more referral traffic to websites than YouTube, Google+, and LinkedIn combined!
  • Style, home décor, weddings and food are the most popular pinning categories
  • 15.8 minutes is the average time spent on the site (YouTube 16.4 minutes & Facebook 12.1 minutes)
  • Over 68% of users are Female.

What is Pinterest? Pinterest is basically a Virtual pin Board

Pinterest is social (network) Bookmarking tool and to “pin” images found on the web into collection or boards.

Think of it like interactive Scrapbook for photos and images. Like most Social Networks, you can Share your content, make Comments on images, Tag users and of course Follow users. Just like twitter you get real time updates of what people your following “Pin” and “Comment”, while also incorporating the feature of sharing to Facebook and Twitter.

While mainly used by general public, these pin boards can be used for inspiration weddings, decorate their homes, and organize their favorite recipes. Small businesses and professionals who are seeing value in Pinterest are Graphic designers, Artists, Photographers, Interior Designers and Fashion Designers, which are using to show case portfolios of work and projects.

However since the beginning of the 2012 there has been a massive surge in Fashion labels, Hoteliers and Retailers jumping on the “Pinterest”.

So does Pinterest suit your Business?

If your business or service markets to the Creative and Visual or to a female decision maker aged 24 to 54 then you should have a presence on Pinterest.  Start with a profile and then build a few boards that cover a few items you enjoy, then expand to boards that cover your products and or services.  In the end you want to showcase your personal brand and your business style.


For further info on how to make Pinterest work for your business, please contact @ OSD on 071 9170024 or contact.