The fact that social media is essential for business won’t surprise you. But this online world is constantly evolving and you’d better be aware of social media innovations to adapt your next Social Media Marketing (SMM) strategy. However knowing where to start and how to get the most from each channel can be overwhelming.

So, here are  some of the best ways to use 5 different social media channels.


1. Being closer to your customers with Facebook

This year, the 1.65 billion-user platform decided to focus on its professional users. Indeed, Facebook released the Messenger Bot that will allow people to place an order right from their Messenger App. What if your customers could book your services in such an easy way?Facebook is also making progress with video technology. The 360 video technology will allow you to share stunning videos of what you can offer to your customers.

Facebook is also making progress with video technology. The 360 video technology will allow you to share stunning videos of what you can offer to your customers.


2. Sharing a powerful image with Instagram

 You may have heard of it, Instagram has recently updated all of its graphics / branding. Whether you like it or not, Instagram provides you with a great platform to share stunning photos of what you can offer to your potential customers. Plus, Instagram may be your new way to promote your brand on social media thanks to advertising for Instagram.


3. Making short live video broadcasts using Periscope

We said it earlier, live video is a real trend for 2016. The Twitter-owned app Periscope allows you to broadcast any instant you want. Periscope would be a great tool for those who want to share to the world a business event or an important day for their business. OSD used Periscope to help promote a local academic / tourism event, so why not give it a try?


4. Sharing a “behind the scenes” of your office with Snapchat

The majority of Snapchat users is between 16 and 34 years old. Even if your main target is not situated in this age group, the yellow-social media channel could be a good way to show your brand. Indeed, Snapchat is a great way to increase community engagement and brand awareness through innovative and fun marketing campaigns. Snapchat can allow you to create a relationship with your audience by offering them special promotions for example. This channel is also a good way for those who want to show how their business work by sharing videos of your office for example !

5. Becoming the expert in your field by sharing relevant content with Twitter

Twitter is an efficient way to increase your community engagement and position yourself as the expert in your field. However, don’t only promote your brand on Twitter, try to share relevant content to catch your audience’s attention. As with Facebook and Instagram, Twitter also offers an Ad program, useful if you want to reach your target market faster in this ever-changing timeline.






Don’t forget that having 5 different social media channels doesn’t mean posting the same content 5 times. Each platform has different characteristics you have to take into account.

Finally, there is a misconception that you need to be using every social media channel – it’s much better to choose the main channel where your target audience are having conversations online and join them, it’s better to do one channel successfully than trying to publish on many channels with no engagement.